31 Days of Halloween: Day Twenty-seven

Want to provide the most popular candy for your trick-or-treaters?

MMs no longer rule; Reeses now #1!

MMs no longer rule; Reeses now #1!

According to 24/7 WallStreet these are America’s Top Ten Favorite Halloween Candies:

1. Reese’s
Sales: $509.85 million
Unit sales: 407.44 million
Average price per unit: $1.25
Introduced: 1928
Company: Hershey
Sales of Reese’s regular size (less than 3.5 oz) peanut butter cups jumped by 7.7% in the past year, outstripping M&M’s from its top spot from the best-selling candy.

2. M&M’s
Sales: $500.82 million
Unit sales: 435.18 million
Average price per unit: $1.15
Introduced: 1941
Company: Mars
Although it is the second highest selling regular size candy, it ranks only eighth among brands in snack-sized sales.

(Yes, Reese’s has overtaken M&Ms, but read on for surprising revelations about Kit Kat and other top sellers!)

3. Snickers
Sales: $456.91 million
Unit sales: 412.81 million
Average price per unit: $1.11
Introduced: 1930
Company: Mars
In recent years Mars has pushed it with celebrity-filled ads based on the line: “You’re not you when you’re hungry.” The first commercial, which aired during the 2010 Super Bowl, was an instant sensation. (It featured actress Betty White getting tackled in a backyard football game.) But Snickers sales have still been falling.

4. Hershey’s
Sales: $324.63 million
Unit sales: 308.42 million
Average price per unit: $1.05
Introduced: 1900
Company: Hershey
Sales of the company’s long-standing brands have risen recently, efidently due to advertising pushes.

5. Kit Kat
Sales: $306.51 million
Unit sales: 275.88 million
Average price per unit: $1.11
Introduced: 1935
Company: Hershey
Sales of few chocolate bars grew faster than Kit Kats over the past year. In that time, the number of Kit Kat bars sold rose 17.8%, while dollar sales rose by more than 22%. Recently, Kit Kat launched a co-promotion with Google, which code-named the most recent version of its Android operating system “KitKat.”

6. Twix 4 To Go
Sales: $116.13 million
Unit sales: 74.49 million
Average price per unit: $1.56
Introduced: 1993
Company: Mars Inc.
Standard Twix,with two cookie bars, actually sold more units: close to 88 million units. Twix 4 To Go, containing four cookie bars, sold just under 75 million units. The difference was made up in the price. Twix 4 To Go costs an average of $1.56, the most expensive top-selling chocolate candy and more than 60 cents more than the average Twix bar

7. 3 Musketeers
Sales: $101.27 million
Unit sales: 90.79 million
Average price per unit: $1.12
Introduced: 1932
Company: Mars Inc.

Over the past year, sales of 3 Musketeers bars fell by 9.6% to just over $101 million, the second-largest drop of any major chocolate candy bar.

8. Hershey’s Cookies ‘N’ Creme
Sales: $100.70 million
Unit sales: 98.92 million
Average price per unit: $1.02
Introduced: 1994
Company: Hershey Co.

A relatively new addition, it is also one of just eight brands to record sales of more than $100 million in the most recently available 52-week period.

9. Milky Way
Sales: $93.46 million
Unit sales: 90.83 million
Average price per unit: $1.03
Introduced: 1923
Company: Mars Inc.

Sales of standard-sized Milky Way bars rose by more than 5% to $93.4 million in the last year; sales of snack-sized Milky Way, typically popular around Halloween for trick-or-treaters, rose by more than 10%.

10. Almond Joy
Sales: $82.25 million
Unit sales: 79.39 million
Average price per unit: $1.04
Introduced: 1946
Company: Hershey Co.

In the past 12 months, the brand was one of just 10 to sell more than $80 million in the under 3.5 oz. bar category, the size customers typically buy at the checkout line in a grocery store or supermarket.

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